Tapping into technology makes for a better Bii

March 14, 2017

 

It would be difficult to operate your daily life, much less a business, without applying the advancements in technology that seem to appear almost daily.  Invariably there is some platform, program or app that can enhance whatever it is you need to do.  Bii Hair Salon was techno savvy from the beginning, and constantly seeks new and better ways to connect and inform both our guests and other professionals.

 

The nuts and bolts of technology help us run the salon as efficiently as possible.  There are tools available to assist not only with bookkeeping and scheduling, but also to enhance communications with the public.  Things that once took forever, or weren’t possible at all, are now super simple.

 

Of course, social media looms large when reaching out to the world.  Facebook, Twitter, Instagram, Snapchat and others present instant possibilities.  Media-posting platforms like Socialdraft, however, make employing these sites even easier!  Socialdraft uses things like its content calendar, content analysis and one-stop posting place to make utilizing social media a piece of cake.

 

Fanpage Karma, with its media analytics and monitoring, offers us entry into the important world of engagement, likes and shares. With reporting from so many platforms it’s hard to know what it all means and what to do with the information.  Fanpage Karma has streamlined that whole process and made it possible to check on our social media team:  how many fan posts do they reply to and an average of how long a response takes. Also which are the top posts and which ones flop.

 

Mail Chimp helps us generate our newsletter which features current promotions, blog recap for the prior week, special events and local charity.  Allows us to partner with other business to feature how green business can collaborate.

Our blog keeps Web content relevant and updated. Content is added regularly to ensure that we are staying current and at the top of the search engine rankings. .

Basecamp is a centralized Web-based project management tool that allows us to assign task lists and due dates for specific projects. Any team member can review projects as to due date and progress, or receive a due date reminder.

 

Wunderlist is an amazing to-do list that allows for groups to work together and be assigned different tasks. With a single view dashboard the team member has a line of sight to all tasks that they need to complete.

Google tools such as Google Apps for Business and Google Drive are staples in the Bii playbook.  We use Google Ad Words for search engine marketing (SEM).   

 

Salon Booker is our customized booking portal.  It generates thank you notes at transaction close, birthday wishes, appointment creation and cancellation, appointment reminders, no shows and email receipts as we are a paperless company.   

Technology at Bii Hair Salon has been and always will be in play.  Use of online tools eliminate much of the need for paper, which supports our company’s pledge to  be an eco-friendly/green company.

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